Why Puka Digital exists
Our Story
I was 10 years old. San Diego Cemetery, Quito.
I saw an old man dragging a stone tombstone almost his size under the sun.
I grabbed my mom, crying.
That image never left.
Years later, traveling through Latin America, I saw the same injustice in digital:
Small businesses trapped in eternal contracts.
Paying for something they would never understand.
Depending on "experts" who kept them dependent.
In Brazil, an entrepreneur confessed to me:
"Digital services are unreachable for us."
That night, at 3 AM, I bought the domain.
Puka Digital was born before dawn.
Not to sell more services.
To end the extractive model.
We don't build websites.
We build independence.
And we graduate you so you no longer need us.
That's digital dignity.
The Founder
Luis Omar Viteri Sarango
Founder & Digital Self-taught
Self-taught with 3 years of experience in digital transformation for SMEs. I founded PukaDigital to help small businesses compete in the digital world without depending on expensive agencies. Always learning, always improving.
Mission
Democratize access to quality digital tools for small businesses in Ecuador and Latin America, educating them to achieve technological independence.
Vision
An ecosystem where every SME can compete digitally regardless of size or budget, with empowered owners who control their own technology.
Values
Dignity
We treat every client as a partner, not a dependent.
Transparency
Clear prices, no hidden contracts, no surprises.
Education
We don't do it for you, we teach you how.
Accessibility
$20/month per tool. Period.
Our History
Puka Digital Founded
At 3 AM, after a conversation with an entrepreneur in Brazil.
First clients
Cristina (podiatry), Carla (veterinary), Hotel Eudiq.
Growing
Every day more businesses achieve their digital independence.
